Ancient & Endangered Forest Protection
Lenzing promotes conservation solutions to protect ancient and endangered forests. In 2017, Lenzing was the first cellulose fiber producer to complete the verification audit of the CanopyStyle Initiative. In 2020, Lenzing’s efforts were recognized with the “Dark-Green Shirt”, the best possible ranking in the Canopy Hot Button Report. The CanopyStyle Initiative is led by environmental not-for-profit, Canopy, which is working to protect the world’s ancient and endangered forests globally. This initiative collaborates with brands to implement sourcing policies that ensure ancient and endangered forests do not end up in textiles.
97% Less Water Consumption than Cotton
According to the World Wildlife Fund, it takes more than 20,000 liters (5,283 gallons) of water to produce just one kilogram (2.2 pounds) of cotton, which roughly equals just one t-shirt and one pair of jeans.(3) Overall, global cotton production requires over 250 billion tons of water annually.(4) Conversely, no artificial irrigation is needed to grow the botanical sources for TENCEL™ because they are part of the natural hydrological cycle and, as such, do not consume additional water. Furthermore, in TENCEL™ Lyocell’s closed-loop production, the process water is recovered and re-used at a rate of more than 99.5%.